October 26，2024 Intelligent Media and Intelligent Marketing Communication Development Frontier Forum and the 6th Intelligent Marketing Communication Academic Workshop were held at the School of Journalism and Communication of Wuhan University。
This conference focuses on the changes brought by new productivity represented by generative artificial intelligence to the fields of media and marketing communications、Challenges and Opportunities，The agenda includes two parts: forum theme report and academic workshop discussion。Experts, scholars and industry elites from more than 20 universities across the country shared cutting-edge research results on intelligent media and intelligent marketing communication。
Forum photo
At the opening ceremony of the forum，Chen Qi, Deputy Director of the Project Office, Institute of Humanities and Social Sciences, Wuhan University、Professor Qiang Yuexin, Dean of School of Journalism and Communication, Wuhan University、Professor Shan Bo, Director of the Media Development Research Center of Wuhan University, delivered a speech respectively，Wang Min, Vice Dean of School of Journalism and Communication of Wuhan University, presided over the opening ceremony。
In the theme report session，University experts shared in-depth thoughts on the development of intelligent bet365 live online casinocommunication and intelligent media。The entire theme report focuses on the cutting-edge research results of intelligent communication and intelligent media development，It has important academic significance and practical value。Theme report is given by the Director of the Media Research Center of Sichuan Daily Newspaper Group、Presided over by Duan Jiping, editor-in-chief of "News"，Zhang Huizi, Professor of School of Language and Communication, Beijing Technology and Business University、Associate Professor Zhang Qingyuan, School of Journalism and Communication, South China University of Technology, talks。Professor Peng Lan, School of Journalism, Renmin University of China、Chang Jiang, Professor of School of Communication, Shenzhen University、Professor Chen Changfeng of Tsinghua University School of Journalism and Communication gave a theme sharing。
In the academic workshop discussion session，Experts and scholars attending the meeting focused on advertising communication and ethical regulation in the intelligent era、Public welfare communication and metaverse marketing in the intelligent era、Four special discussions have been set up on issues such as brand communication and computational communication in the intelligent era, as well as intelligent media and live broadcast marketing，Wonderful exchanges and discussions，Themes vary in emphasis，has important research value。
The first special forum of the academic workshop was themed on advertising communication and ethical regulation in the intelligent era。bet365 live online casinoThe forum is hosted by Wu Shiwen, a professor at the School of Journalism and Communication of Wuhan University，Liu Xiping, Professor of School of Journalism and Communication, Nanchang University、Comments by Tian Yu, Associate Professor of the School of Liberal Arts of Shenyang University of Technology。Professor Kang Jin, School of Advertising, Communication University of China、Professor Mo Meifeng, School of Journalism and Communication, Hunan University、Professor Cai Liyuan of the School of Journalism and Communication of Jiangxi Normal University participated in the exchange。
The second panel discussion is on the theme of public welfare communication and metaverse marketing in the intelligent era。The discussion was moderated by Hong Jiewen, Professor of School of Journalism and Communication, Wuhan University，Xiong Lei, associate professor at the School of Communication, Wuhan Textile University、Comments by Guo Xiaoli, associate professor at the School of Literature and Journalism, Shandong University of Technology。Zhang Huizi, Professor of School of Language and Communication, Beijing Technology and Business University、Chen Yongdong, Professor of the School of Creative Arts, Shanghai Theater Academy、Jin Shu, senior reporter of Nantong Radio and Television Station, participated in the discussion。
The third panel discussion focused on brand communication and computing communication in the intelligent era。The discussion was moderated by Chen Bo, Professor of School of Journalism and Communication, Wuhan University，Professor Kang Jin, School of Advertising, Communication University of China、Chen Yongdong, Professor of the School of Creative Arts, Shanghai Theater Academy、Comment by Jin Shu, senior reporter of Nantong Radio and Television bet365 live online casinoStation。Zhang Qingyuan, associate professor at the School of Journalism and Communication, South China University of Technology、Xiong Lei, associate professor at the School of Communication, Wuhan Textile University、Yang Fan, associate professor at the School of Journalism and New Media, Xi'an Jiaotong University、Associate Professor Guo Xiaoli, School of Literature and Journalism, Shandong University of Technology、Fang Shu from the School of Film and Television Arts of Hebei University of Communication participated in the seminar。
The fourth panel discussion is on intelligent media and live broadcast marketing。The discussion was hosted by Zhao Huaiying, deputy editor of Xi’an Jiaotong University Press，Professor Mo Meifeng, School of Journalism and Communication, Hunan University、Professor Cai Liyuan, School of Journalism and Communication, Jiangxi Normal University、Comments by Yang Fan, associate professor at the School of Journalism and New Media, Xi'an Jiaotong University。Liu Xiping, Professor of School of Journalism and Communication, Nanchang University、Tian Yu, Associate Professor, School of Liberal Arts, Shenyang University of Technology、Zhang Lingling, School of Journalism and Communication, Zhejiang University of Communication、Tan Xuan, School of Art, Design and Media, Guangzhou Xinhua University、Fu Dan, College of Humanities, Huazhong University of Science and Technology、Professor Liao Bingyi of the School of Journalism and Communication of Wuhan University participated in the discussion。
The fifth panel discussion is for graduate students，Wang Xin, Professor of School of Advertising, Communication University of China，Communication University of China Teaching Materials Construction Center、Associate Professor Ma Ning of the Graduate Thesis Writing Guidance Center hosted respectively，Ainur Mulati, School of Journalism and Communication, Xinjiang University、Zhang Lingling, Zhejiang University bet365 Play online gamesof Communication、Fang Shu, Hebei University of Communication、Tan Xuan of Guangzhou Xinhua University commented on the paper。
At the closing ceremony，Professor Liao Bingyi makes an academic summary，The forum ended successfully。
This forum is organized by School of Journalism and Communication, Wuhan University、Media Development Research Center of Wuhan University、Editorial Department of "Journalism and Communication Review"、Hosted by the Intelligent Marketing Communication Research Academic Team of Wuhan University，"Journalism and Communication Review", "Communication Innovation Research" and "Cross-Cultural Communication Research" are academic support publications。
(Correspondent: Zhang Yiwen、Zhang Yifan、Wang Siyu、Wang Xihan、Chen Xi、Tu Yue）
Audit: Yan Xing